Final Fantasy MTG: $200M Launch Day Record
by Tony Rossi
Magic: The Gathering's Final Fantasy crossover surpassed $200 million in revenue on launch day (June 13, 2025), making it the best-selling set in Magic's 30+ year history. The previous record-holder, Lord of the Rings, needed six months to reach that milestone.
Unprecedented Demand
Hasbro CEO Chris Cocks revealed production was increased four times before release — "by far the largest print run we've ever done" — yet they "still left demand on the table." Collector boosters flipped for over $1,000 on the secondary market.
Why Final Fantasy Was Perfect
Cards were Standard-legal, driving competitive demand alongside collector appeal. Final Fantasy's iconic characters — Cloud, Tifa, Chocobo — resonated with both Magic players and an entirely new audience of gamers.
Impact on Growth
Hasbro reported 23% year-over-year Magic revenue growth. Organized play engagement surged nearly 40%. More new player signups in two weeks than any previous set achieved over an entire season.
Shop Related Products
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